THE IDENTITY OFFICE
SERVICES
A CMO, without the overhead
Senior marketing leadership with proven big-brand results, sized to your stage. Every engagement starts with a 30-minute intro call.
You need expert marketing leadership with a reputable background and proven results. I lead strategy and oversee execution as part of your team.
01
Fractional CMO
02
Project Based Consulting
You have a specific goal in mind with a defined scope of work: a loyalty program, a product launch, a repositioning. No long-term commitment needed.
For brands that need strategy and direction but not the agency overhead. A senior sounding board for founders and leadership teams.
03
Retained Advisor
1 / What is a fractional CMO, and do I need one?
A fractional CMO gives you senior marketing leadership to help with strategy, positioning, execution oversight without the cost of a full-time hire or an agency retainer. If you're past the "any marketing helps" stage and into "we need someone who's actually done this before", that's the signal.
2 / What kind of brands does The Identity Office work with?
QSR, food & beverage, and lifestyle brands — from established businesses without an in-house marketing team, to emerging brands with momentum, to startups with product-market fit that need a real marketing lead to get them to the next level.
3 / What's your marketing background?
15+ years leading marketing at Chipotle (New Product Innovation Lead), UGG Australia (Men's Global Marketing), and Luna Grill (Marketing Director) — plus work with Behr Paint and Compass. At Luna Grill, that meant +11.4% same-store sales growth, 5 years running. At Chipotle, it meant leading the Queso Blanco launch to a ~70% increase in attach rate. Real brands, real numbers.
3 / How is this different from hiring a marketing agency?
An agency sells you deliverables. I diagnose the actual strategic gap that's capping your growth — not another campaign, not another rebrand — and I execute against it directly. You get senior-level thinking and hands-on work in one person, not a rotating account team.
3 / How do I know you can actually deliver results?
1Ask Luna Grill's CEO. Ask UGG's VP Buyer. Or look at the numbers: +11.4% SSS growth over 5 years at Luna Grill, +140% sales growth in UGG's men's category, a 70% attach-rate lift on Chipotle's Queso Blanco launch. I don't talk in vague brand-speak — I talk in results.
3 / My sales have plateaued. Can you help?
That's exactly the problem I solve. Growth plateaus are rarely a marketing-volume problem — they're a positioning problem. I come in, find the specific gap, and fix that instead of throwing more campaigns at it.