Lead logo exploration and development and roll-out across all marketing & 50+ restaurants. 

Lead menu innovation of Chipotles first new plant based menu item since Sofritas. 

Lead cross-functional innovation project, creative and media agencies and creative briefing to introduce Luna Grills first BYOB digital platform. 

Contributed to campaign creative execution for UGG's first dedicated mens line. 

Creative direction, campaign strategy and launch plan. 

BEHR's Color Of The Year : Trend Home Activation - Grand Central Station, NY

Lead product development, creative briefing and launch campaign for Chipotles first menu revision since moving HQ to California. 

Lead the partnership with Jason Wu at NYFW for the GREY collaboration project, making paint a culturally relevant component of Jason's creative process. 

Created Medi Macro Bowl recipe, lead campaign, media and roll out. 

Creative development, engagement plan, influencer direction and partnerships. 

Lead menu innovation, naming, creative briefing and campaign strategy to create one of Luna Grills most successful limited time offers. 

​

Lead creative development and agency partners to create compelling Good.Better.Behr campaign to attract millennial DIY homeowners.

Lead project strategy and product innovation for Chipotles new entree platform, Quesadilla. 

Lead influencer strategy for the launch of Plant Based Chorizo.

Contributed to creative development of campaign and execution.